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Sunseeker 37-meter Tri-Deck “Snapper”

March 11, 2008

1sunseekerrunside.jpgWhen a grand charter operation decides to step up to grand size and style in its yachts, the entire industry must take notice; adjust and welcome a new level of competition. This impressive new Tri-Deck entry affirms that the yachting industry, along with the balance of world economy, is undergoing an upscale surge, as more customers afford new yacht charters, and eventually, new yachts. To that end, Chairman of Sunseeker Robert Braithwaite casts the gauntlet: “We want to built the most beautiful boats in the world; and for the company to grow, we need a slice of the big-boat market.”

Sunseeker, for years the premium charter service, is once again leading the way, with its bold and beautiful Sunseeker 37m, at 121 ft.; bigger, better, with an aggressive appeal to a very broad market. Here, Sunseeker’s Tri-deck, combining first-class style with luxurious amenities, has apparently begun an immediate thrust to garner the audience appeal which is its main objective: This first edition has already been sold, to Formula One Racing Team magnate Eddie Jordan. Now a further plus – on order to build, seven more.

Sunseeker has long been a factor in European yacht building, but in large yachts has fared slightly less than its major competition – Bennetti, Azimut, CRN, et al – even though it boasts major fetes in boat building. Its dozens of models include Sport Boats (2), Offshore Cruisers (3), Performance Yachts (6), Flybridge Yachts (4), and Over-75’ Yachts (8); with its latest 37m, a grand total of two dozen sizes. Another plus; Management has recently announced a new acquisition – the facilities of U.S.-based Luhrs’ Osprey Quay, at Portland, on UK’s South Coast. That adds to its title of the world’s largest privately-owned builder of motor yachts of this type, with a current staff level of more than 1,800.

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Written by UniqueMP · Filed Under Sunseeker 

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